What Are Cookies Anyway?

Cookies are small text files that get stored on your device when you visit our website. Think of them as digital bookmarks that help the site remember things about your visit.

These files don't contain personal information like your name or email unless you've specifically provided that information to us. They mostly store preferences, session data, and technical information that helps the site function smoothly.

Here's something worth knowing: cookies can't access other files on your device or run programs. They're passive data storage, nothing more. The concern people have about cookies is usually about privacy and tracking, which is why we're explaining exactly what we do.

Types of Tracking Technologies We Use

Specific Cookies in Use

Here's a breakdown of the actual cookies we deploy on drivehubapp.com:

How These Technologies Benefit You

The tracking we do serves practical purposes. When you log into your investor dashboard, cookies keep you authenticated as you move between financial reports. Without them, you'd need to log in again every time you clicked a link.

Personalization That Actually Matters

If you prefer viewing quarterly reports in a specific format or always filter by certain metrics, functional cookies remember those choices. It's a small thing, but it adds up when you're reviewing multiple reports.

Platform Improvements Based on Real Usage

Analytics cookies show us patterns. Maybe investors consistently struggle with a particular report type, or perhaps certain data visualizations get ignored entirely. This feedback loop helps us refine the platform based on actual behavior, not assumptions.

Managing Your Cookie Preferences

You have control over how cookies work on your device. Most browsers let you block or delete cookies, though this might affect how well the site functions.

What Happens If You Block Cookies?

Essential cookies are necessary for the site to work. If you block them, you won't be able to log in or access your investor dashboard. Functional and analytics cookies are different. You can disable those, though you'll lose personalization features and your usage patterns won't help us improve the platform.

Data Retention and Storage

Different cookies have different lifespans. Session cookies disappear when you close your browser. Others stick around for months or years, depending on their purpose.

We regularly review stored cookie data and clear out information that's no longer needed. Analytics data gets aggregated after 90 days, meaning individual session details are combined into broader usage patterns and the specific details are discarded.

If you delete your account, we remove all associated cookie data within 30 days. Some anonymized analytics might remain in aggregated reports, but nothing that could identify you personally.

Third-Party Services

We use a few external services that set their own cookies. Our analytics platform collects usage data, and our hosting provider uses performance cookies to manage server load.

These third parties operate under their own privacy policies. We've chosen services that align with our approach to data privacy, but you should be aware that they have their own tracking mechanisms.

We don't share your personal information with these services beyond what's necessary for them to function. Analytics providers see usage patterns, not your name or contact details.

Updates to This Policy

Technology changes, regulations evolve, and we occasionally adjust how we handle data. When we update this policy, we'll change the date at the top and notify active users through the platform.

Significant changes that affect how we collect or use data will come with more prominent notifications. We won't quietly alter fundamental aspects of our tracking practices without letting you know.

Check back periodically if you're curious about current practices. We keep previous versions archived if you want to see what changed over time.